Editors don't often think about branding, but it's crucial to success. If you don't stand out from the crowd, potential clients won't notice you.

Branding is all about you, not the services you offer. The focus in this section is on shifting your view of yourself and your services. Instead of thinking of yourself as a commodity, you need to understand that success depends upon creating an online persona that is unique and attractive. It involves being transparent and genuine in order to form strong trust and create relationship.

Don't be afraid of being different. Think how you can bring something unique, fresh, and needed to the table. This section on branding will walk you through the steps you need to take to brand your universe.